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Every publication, website, TV station, news outlet and media source in the State of Florida has an editorial staff that’s responsible for create some, but not all, of the content. The rest of the content comes from other sources such as independent writers, syndicated columnists and the Associated Press.
Press releases are an additional source of news.
Most journalists find well-targeted news releases with quality content very useful according to a new survey conducted by Oriella PR Network.
Besides the obvious reasons to use press releases in your overall promotional strategy, the “not so obvious ones” are important as well. Recently, Google announced an important upgrade to its algorithm that will impact over a third of its searches. The change emphasizes the importance of developing fresh, relevant content. This is where your press releases can play an important role. Mashable pointed out Google has “tweaked its ranking algorithm to help more recent information zoom to the top of search results”.
At My Florida Publicity.com, we distribute press releases for companies of all sizes throughout the State of Florida. From small start-ups to some of the largest corporations within the state, we’ve been distributing news to journalists and editors from coast to coast since 2002.
